DEEP CUTS · LONGFORM SERIES · 9 CHAPTERS
MOD
STORY
How American R&B became a British way of life. Music, vinyl, fashion and subculture from Soho to Carnaby Street.
The Mod Story is a six-chapter longform series tracing how a British subculture born in Soho basements in 1958 redefined the relationship between music, fashion and youth identity. One chapter a month. Each episode has its records, its pressings, its buying guides.
PUBLISHED CHAPTERS
01
1958 – 1962
Before the scene, there was a record
Soho, modern jazz, Dobell's Records and the Italian suit
02
1962 – 1964
The record that crossed the Atlantic
James Brown, the Flamingo Club and the long-player revolution
03
1964 – 1966
The British Bands Steal the Fire
The Who, Small Faces, Kinks. British bands rewrite the Mod sound
04
1966 – 1967
The Records Nobody Heard
The Action, The Creation, freakbeat. The records that sold nothing
05
1969 – 1973
Quadrophenia, the Posthumous Opera
The Who tell 1965 from a nostalgic distance. The rock opera that turned Mod into myth
06
1977 – today
The Revival and the Legacy
The Jam, Secret Affair, 2-Tone, Paul Weller. Why Mod keeps coming back
