DEEP CUTS · LONGFORM SERIES · 9 CHAPTERS
MOD
STORY
How American R&B became a British way of life. Music, vinyl, fashion and subculture from Soho to Carnaby Street.
The Mod Story is a nine-chapter longform series tracing how a British subculture born in Soho basements in 1958 redefined the relationship between music, fashion and youth identity. One chapter a month. Each episode has its records, its pressings, its buying guides.
PUBLISHED CHAPTERS
01
1958 – 1962
Before the scene, there was a record
Soho, modern jazz, Dobell's Records and the Italian suit
02
1962 – 1964
The record that crossed the Atlantic
James Brown, the Flamingo Club and the long-player revolution
03
1964 – 1966
The British Bands Steal the Fire
The Who, Small Faces, Kinks. British bands rewrite the Mod sound
04
1966 – 1967
The Records Nobody Heard
The Action, The Creation, freakbeat. The records that sold nothing
COMING SOON
05
1964
Brighton, Margate and the Bank Holidays
Mod vs Rocker, the press, the moral panic
06
1964 – 1966
Ready Steady Go! and Mod television
The television stage, the presenters, the scene that became spectacle
07–09
1966 – 1967
The dissolution and the legacy
Psychedelia, Northern Soul, Post-Punk. How Mod never really ended.
One chapter a month — don't miss it
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